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The number of emails we receive every day makes it extremely difficult to grab the attention of our recipients. The power of storytelling remains strong and effective in all situations. Great stories grab attention. They build emotion. They allow your audience to understand you more intimately as a person. Using storytelling techniques in email promotion […]

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell. Content marketing is a marketing strategy used to

Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they’re at—online! In 2024, there are 2.71 billion online shoppers, a third of the world’s population—underscoring the need for a strong digital presence. With