Services

Lifecycle Marketing

Turn welcome flows into a stronger first impression—and more first purchases—with timely, thoughtful email journeys.
Bring customers back with lifecycle campaigns shaped around their interests, buying habits, and the right moment.
Use SMS for timely, useful messages that complement email and keep your brand part of the conversation.

Make Retention Work

Turn email and SMS into dependable revenue with lifecycle campaigns built to grow customer value and reduce reliance on paid ads.

Service FAQs

What does Novax Digital do?

We build and optimize Klaviyo email and SMS programs, from strategy and setup to ongoing testing and campaign execution.

Which email and SMS flows do you build?

We map key customer moments, then create automated flows for welcome, browse and cart abandonment, post-purchase, and retention.

Can you improve our existing Klaviyo setup?

Yes. We can audit your existing account, identify revenue and deliverability opportunities, and prioritize improvements.

How is your service scoped?

We tailor the scope to your store, audience, and goals. We’ll discuss the right starting point on a call.

How do you measure performance?

We track meaningful signals like attributed revenue, engagement, deliverability, and repeat purchases, then use them to guide testing.